Marketing Strategies for Business



The Business Firm prepares high quality, strategic marketing plans that work. Our marketing plans grow business for clients we have around the world. Marketing strategy we create gives you significant increases in sales, increases in profit margins and substantial growth of your brand. Our focus is not only to create wealth for you, but to ensure your brand is highly valuable so it is worth the most money possible in the event your business is sold - or so that the owner no longer need be personally involved with clients (this is a common problem with many service-based businesses with a charismatic founder that finds themself unable to separate themselves from the face of the business). We ensure your brand investment is rewarded with goodwill...not only on the Balance Sheet, but with suppliers and in buyers' loyalty in the marketplace.

The Business Firm is a high end marketing consultancy, offering the full suite of services across all seven parts of the extended marketing mix. Thorough use of modern, state-of-the -art marketing science methodologies ensures our clients enjoy a level of professional advisory rarely offered by the majority of our competitors. Too often unfortunately, many who call themselves 'marketing consultants' are really just artists/designers with no understanding of the microeconomics of how markets actually work mechanically. Our consultants however, are University quailified in marketing science (a business management discipline, not a visual art); hence, are properly able to advise the correct strategic programme that delivers effectiveness with as efficient resource allocation as possible. We know what money you should spend and what you don't need to. In particular, we have the expertise to guard you from being mislead into incurring unnecessary advertising expenses you would almost certainly be 'advised' to make by typical media sales reps whose agenda is to fulfill their own targets, not necessarily to maximise your media ROI.

Marketing strategy we develop for your organisation always fits perfectly with your business plan - hand in glove - so we ensure you are on track to fulfilling your mission. It is marketing that breathes life into an otherwise inanimate set of business plans. Under our guidance, we will deliver you marketing that allows your organisation to interact powerfully with your market, in a way that your competitors simply can't. Your marketing plan is where the commercial success of your organisation is generated and it is what will ultimately drive you to the most lucrative possible destination you tell us you want to arrive at. If your business is not getting the very best, effective marketing advice; then you will be burning up cash on ineffective promotions - and worse, you will be leaving money on the table for your competitors...big time.

We will help you with all aspects of marketing: starting from sound market research that reveals what buyers actually need; to product development that allows you to create an offering that matches those needs; to correct pricing strucutres; to the full breadth of promotions including advertising, PR, events, websites, online ads, mobile apps, trade shows, radio, TV and social media. We also make sure your stores, surrounds, people and processes are all optimised to deliver maximum customer value that returns maximum business profits and builds your brand in the most cost effective manner possible. You will get from us the most thorough, efficient, highest-producing marketing system possible. Every week that passes without you speaking to us about your business, is costing you money. There is no cost or obligation to get some preliminary advice from us. We're here to serve you.

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The Business Firm is one of Australia's best digital marketing agency specialising in SEO (search engine optimisation), social media strategy, content creation, YouTube video production, AdWords, FaceBook advertising, LinkedIn advertising and ensuring your business ranks number 1 on Google, Bing and YouTube search engines.

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We develop sales and marketing strategies and tactics for business all over the world.

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We have produced a number of excellent, informative video classes on business marketing, sales, fundraising, advertising, public relations, content marketing and many other business development topics. All of these are exceptional quality and offer empirically proven, strategic advice for business owners, managers and board directors. All videos are freely available and produced in English and Italian (Spanish and Chinese coming soon). Watch now on our YouTube Channel.



We create fully integrated advertising campaigns that ensure our clients gain maximum return on investments. We design advertising that cuts through and gets attention in a saturated market and we know how to programme media buys so you do not pay for needless space/airtime that does not provide returns. We understand consumer psychology and we understand the science behind how advertising actually works. We deal with all types of advertising including: magazines, newspapers, radio, television, YouTube and online videos, web ads, billboards, bus shelters, yellow pages, outdoor signs, signage for buildings, stickers, brochures, pamphlets, sales letters and social media adss

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Integrated marketing services including:

  • Business planning
  • Advertising & PR
  • Strategic marketing
  • Market research
  • Sales management
  • Media production
  • Online Broadcasting
  • Tenders, bids & proposals
  • eLearning & training
  • Product development
  • Website & eCommerce
  • International trade

We also provides public relations services, including preparing press releases, strategies for attaining free media publicity, investor prospecus, anuual reports, government relations, creating effective sales letters, trade shows, product launches and writing appropriate messages for different stakeholders. Explore the full suite of services offered.




The Business Firm is a top provider of public relations PR services in Australia. PR works synergistically with other elements of your promotional mix and can add tremendous value to your marketing plan.

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Free Business Advisory Service Launched
We have just launched a new free service to help business owners access professional advice to accelerate growth of their business. Book a free 30 minute appointment with a business consultant for free business advice.


Sales & Marketing Podcast
Listen to our weekly Podcast for high quality advice, news and discussion about business success. We answer questions posed by our listeners around the world. Look in iTunes or Stitcher for the podcast called The Busines Firm and subscribe. This is one of the best business podcasts in the world.



Translation Services from Italian to English
The Business Firm offers high quality translation of Italian text, audio and video, into perfect English. All English translations are made by native English speakers with full proficiency of the Italian language and of Italian culture.






Call us direct: +61 8 8121 5711

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