The Business Firm prepares high quality, strategic marketing plans that work. Our marketing plans grow business for clients we have around the world. Marketing strategy we create gives you significant increases in sales, increases in profit margins and substantial growth of your brand. Our focus is not only to create wealth for you, but to ensure your brand is highly valuable so it is worth the most money possible in the event your business is sold - or so that the owner no longer need be personally involved with clients (this is a common problem with many service-based businesses with a charismatic founder that finds themself unable to separate themselves from the face of the business). We ensure your brand investment is rewarded with goodwill...not only on the Balance Sheet, but with suppliers and in buyers' loyalty in the marketplace.
The Business Firm is a high end marketing consultancy, offering the full suite of services across all seven parts of the extended marketing mix. Thorough use of modern, state-of-the -art marketing science methodologies ensures our clients enjoy a level of professional advisory rarely offered by the majority of our competitors. Too often unfortunately, many who call themselves 'marketing consultants' are really just artists/designers with no understanding of the microeconomics of how markets actually work mechanically. Our consultants however, are University quailified in marketing science (a business management discipline, not a visual art); hence, are properly able to advise the correct strategic programme that delivers effectiveness with as efficient resource allocation as possible. We know what money you should spend and what you don't need to. In particular, we have the expertise to guard you from being mislead into incurring unnecessary advertising expenses you would almost certainly be 'advised' to make by typical media sales reps whose agenda is to fulfill their own targets, not necessarily to maximise your media ROI.
Marketing strategy we develop for your organisation always fits perfectly with your business plan - hand in glove - so we ensure you are on track to fulfilling your mission. It is marketing that breathes life into an otherwise inanimate set of business plans. Under our guidance, we will deliver you marketing that allows your organisation to interact powerfully with your market, in a way that your competitors simply can't. Your marketing plan is where the commercial success of your organisation is generated and it is what will ultimately drive you to the most lucrative possible destination you tell us you want to arrive at. If your business is not getting the very best, effective marketing advice; then you will be burning up cash on ineffective promotions - and worse, you will be leaving money on the table for your competitors...big time.
We will help you with all aspects of marketing: starting from sound market research that reveals what buyers actually need; to product development that allows you to create an offering that matches those needs; to correct pricing strucutres; to the full breadth of promotions including advertising, PR, events, websites, online ads, mobile apps, trade shows, radio, TV and social media. We also make sure your stores, surrounds, people and processes are all optimised to deliver maximum customer value that returns maximum business profits and builds your brand in the most cost effective manner possible. You will get from us the most thorough, efficient, highest-producing marketing system possible. Every week that passes without you speaking to us about your business, is costing you money. There is no cost or obligation to get some preliminary advice from us. We're here to serve you.
The Business Firm is one of Australia's best digital marketing agency specialising in SEO (search engine optimisation), social media strategy, content creation, YouTube video production, AdWords, FaceBook advertising, LinkedIn advertising and ensuring your business ranks number 1 on Google, Bing and YouTube search engines.
We develop sales and marketing strategies and tactics for business all over the world. Sales is an integral part of your business' marketing system and is almost always reliant on human sales reps speaking to real people - particularly in B2B markets.
Ensuring your sales team is well trained in sales technique and that what they promote aligns with your business' marketing strategy, is critically important in order to present a cohesive, integrated face to the market...and the avoid embarrasments and public relations crises created by disgruntled customers that take to social media.