“Here to Serve”

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STRATEGIC MARKETING

The Business Firm prepares high quality, strategic marketing plan for clients across the world. Marketing strategy we create gives you significant increases in sales, increases in profit margins and substantial growth of your brand. Our focus is not only to create wealth for you, but to ensure your brand is highly valuable so it is worth the most money possible in the event your business is sold - or so that the owner no longer need be personally involved with clients (this is a common problem with many service-based businesses with a charismatic founder that finds themself unable to separate themselves from the face of the business). We ensure your brand investment is rewarded with goodwill...not only on the Balance Sheet, but with suppliers and in buyers' loyalty in the marketplace.

The Business Firm is a high end marketing consultancy, offering the full suite of services across all seven parts of the extended marketing mix. Thorough use of modern, state-of-the -art marketing science methodologies ensures our clients enjoy a level of professional advisory rarely offered by the majority of our competitors. Too often unfortunately, many who call themselves 'marketing consultants' are really just artists/designers with no understanding of the microeconomics of how markets actually work mechanically. Our consultants however, are University quailified in marketing science (a business management discipline, not a visual art); hence, are properly able to advise the correct strategic programme that delivers effectiveness with as efficient resource allocation as possible. We know what money you should spend and what you don't need to. In particular, we have the expertise to guard you from being mislead into incurring unnecessary advertising expenses you would almost certainly be 'advised' to make by typical media sales reps whose agenda is to fulfill their own targets, not necessarily to maximise your media ROI.

Marketing strategy we develop for your organisation always fits perfectly with your business plan - hand in glove - so we ensure you are on track to fulfilling your mission. It is marketing that breathes life into an otherwise inanimate set of business plans. Under our guidance, we will deliver you marketing that allows your organisation to interact powerfully with your market, in a way that your competitors simply can't. Your marketing plan is where the commercial success of your organisation is generated and it is what will ultimately drive you to the most lucrative possible destination you tell us you want to arrive at. If your business is not getting the very best, effective marketing advice; then you will be burning up cash on ineffective promotions - and worse, you will be leaving money on the table for your competitors...big time.

We will help you with all aspects of marketing: starting from sound market research that reveals what buyers actually need; to product development that allows you to create an offering that matches those needs; to correct pricing strucutres; to the full breadth of promotions including advertising, PR, events, websites, online ads, mobile apps, trade shows, radio, TV and social media. We also make sure your stores, surrounds, people and processes are all optimised to deliver maximum customer value that returns maximum business profits and builds your brand in the most cost effective manner possible. You will get from us the most thorough, efficient, highest-producing marketing system possible. Every week that passes without you speaking to us about your business, is costing you money. There is no cost or obligation to get some preliminary advice from us. We're here to serve you.

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ECONOMIC DEVELOPMENT

The Business Firm consults to governments, councils, industry bodies and other authoriative bodies on economic development. Development can be focussed either on a specific sector of an economy (e.g. tourism, education or manufacturing) or on a geographical region (e.g. Northern Vietnam, West Africa or remote Canada). We have a number of strategies by which we can create rapid development and a network of suppliers to help build capacity (and employment) in the area of focus. We are also able to drastically build consumer demand (the number of buyers) for the area of focus. This is a tailored service that requires an holistic approach in order that both the demand and supply side of the market is development in a balanced and commercially sustainable manner.

If your organisation governs a part of the economy or region; or if yours is a professional/trade body representative of an industry, The Business Firm is able to produce sales growth and help attract investment as well as enhance the quality and level of professionalism in the area of focus.

Please contact us by Skype for a confidential initial meeting. We can accomodate discussions in English and Italian (Spanish, Chinese, French, German and Arabic by appointment).

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SALES STRATEGY

Sales is the life-blood of all organisations - including non-profits and government (in which case 'buyers' are simply referred to as users, members, ratepayers, patients, community etc. and 'sales' are instead called service provisions, memberships, subscribers, voters etc.). Nothing happens until a sale takes place - as it is the unit wherein value is exchanged from one to another. Simply put, whether made by sales people, websites or vending machines; sales are really the entire point of any organisation as it is the mechanism by which we all participate in the economy. Sales therefore, are the most important activity that exists in any commercial or non-commercial concern. You want to ensure that you are doing sales better, more efficiently and in greater volumes than your competitors are, or else you will lose your buyers very quickly and with them, the viability of your organisation. Sales are the frontline in your particular competitive field, so your game is either won or lost here. Yes, you need to be very good at sales.

Unfortunately, sales are for almost all businesses, the most expensive part of its operations. It is imperative therefore, that your sales staff (whom represent both your biggest asset and your biggest expense) out-perform the rest of your industry. The Business Firm helps you achieve world's best practise in sales in three complementary ways: firstly, by creating a strategic sales plan customised to your industry that is integrated with your marketing and business plans; and secondly, by providing super-effective sales technique training to your entire sales force so they are better than your competitors' sales teams; and thirdly, we deliver good, basic sales and customer service training to the rest of your staff to ensure your entire organisation is customer-driven and that your clients only ever experience a unified, knowledgable and helpful organisation, regardless who serves them. Superior sales technique, an entire staff that is aligned toward customer satisfaction and having the right product that offers just what customers need, in a manner that is easy and enjoyable to buy...will ensure they buy again when it is time.

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ADVERTISING & PR

The Business Firm creates fully integrated advertising campaigns that ensure our clients gain maximum return on their promotional investments. We create advertising both for specific outcomes (e.g. to promote a sale, event or goal) and for ongoing campaigns (e.g. to build a brand, educate the public or to support a cause). We design advertising that cuts through and gets attention in a saturated market and we know how to programme media buys so as to not waste any impressions so you do not pay for needless space/airtime that does not provide returns. In this way, we protect you from unscrupulous media sales reps that do not necessarily have your interests foremost. We understand consumer psychology and we understand the science behind how advertising actually works (and by the way, it is not how the media and some misleading textbooks popularise). We will create advertising that delivers true commercial outcomes for your organisation and that supports your business objectives. That is, we do not design campaigns intended to win us advertising industry awards...unlike many of our art-driven competitors. Yes, our advertising is strikingly creative, but it serves foremost to build your brand, to build your brand into the go-to business in your target market and to build your bottom line. After all, as a business services firm, we understand that advertising is a means to an end and it is that end that must define what advertising is done, not the vanity of the advertising agency.

We deal with all types of advertising including: magazines, newspapers, radio, television, YouTube and online videos, web ads, billboards, bus shelters, yellow pages, outdoor signs, signage for buildings, stickers, brochures, pamphlets, sales letters and social media ads.

The Business Firm also provides public relations services. These include preparing press releases, strategies for attaining free media publicity, writing policy for dealing with various issues, crisis management, training executives on interview skills, organising press conferences, writing speeches, investor prospecus, anuual reports, creating news copy, government relations, writing blogs, creating text for websites, creating effective sales letters, preparing newsletters, trade shows, product launces, competitions and writing appropriate messages for different stakeholders. Our services extend also to lobbying, tender management and submitting bids.

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MARKET RESEARCH

The success of any organisation is dependent on whether it is serving the actual needs of its target market. Forget about trying to sell ice to the Eskimos...they don't need it, so won't buy it. Sell them heaters and blankets instead because that is what they actually need and are ready to spend their money on. And although this is a obvious and amusing anecdote, the vast majority of enterprises today still open businesses, develop products, create things, deliver services, make investments, prepare to enter markets and attempt to make commercial decisions without knowing whether there are enough buyers who are interested in what they offer to make it worthwhile - or even if what those buyers actually want what the business has! It sounds crazy, but this is the reason why so many new businesses and new products are doomed to fail...nobody ever wanted them to start off with and worse still, the business never checked. Similarly, almost all existing businesses that are already doing well today are leaving extraordinary money on the table every month simply because their offering only just approximates what the market wants. With some market research they would know how to make their current offering spectacularly more attractive to those who aren't presently buying it (i.e. most of the potential buyers in the market) and so they would dramatically increase market share and take customers away from their competitors, en-masse.

The Business Firm conducts market research to determine the viability of a new market and/or the viability of a new product, for existing businesses. We also carry out research for new startups (that don't yet have either a product or market) to test various ideas and concepts before any major investments are undertaken. Market research returns incredibly valuable intelligence about an opportunity upon which a much more informed decision can then be made prior to commercial committment. For existing businesses, it substantially reduces the risk of deciding to enter a market and increases the chances that the product you will develop will be a winner with buyers. This is the managerial philosophy of Apple and it what has made them the largest, most profitable and most innovative company in the world.

Market research also returns information about your brand and how it is perceived in the market. It is essential that all your stakeholders: buyers, suppliers, agents, distributors, sellers, authorities etc. regard your business well. The Business Firm helps you track qualitative metrics such as customer satisfaction with your staff, the perceived quality of your offering and the health of your brand. It also allows a risk-free way to test uncertain ideas before actually doing them, such as whether customers prefer different ordering methods or if it is safe to introduce a fee for delivery. Market research services at The Business Firm therefore, serve many functions: to assess the viability of a market; to drive new product development; to test if buyers will respond to a new feature of an existing offering; to uncover sought-after extras that can be sold as additional options; whether your products, services and staff are 'up to scratch'; and to gague how the market regards your brand compared to your competitors'.

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BROADCASTING & WEBCASTING OF EVENTS & PRESENTATIONS

The Business Firm can broadcast live to up to 10,000 viewers simultaneously, any event, speech, presentation, conference, lesson, sales demonstration or meeting your organisation organises or stages. The broadcast is delivered via the internet and can be viewed by any person via any device (i.e. PC, Mac, Windows, Android phone, Apple iPhone, iPad, iPod, Windows Phone etc.). Viewers need no special software to watch your event, all they need is a browser.

We provide cameras on site and produce the show for your in its entirety, including taking care of all the technical issues suchas streaming, lighting, audio, mxiing, and setting up of a custom web address to host the event. We also record the event for you and can place it on the internet for replay.

We can provide you with a fully public broadcast that is open to the public at large, or a private broadcast that is open only to those you specifically invite. We can also arrange that your broadcast is either streamed for free or for a fee (we can take care of all the e-commerce payments on your behalf too).

For more information about this powerful service, please contact us directly.

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AUTOMOTIVE REPAIR INDUSTRY

The Business Firm has enormous experience helping owners of automotive businesses make significantly more money. In fact, we specialise in making collision repair businesses (i.e. a facilities that deliver crash repairs, panel beating, spray painting, detailing and car polisihing services); mechanical repairs business; and car dealerships much more profitable and easier to run. When will get your automotive business to:

  • make a lot more money
  • do many more cars per week
  • be much easier to run
  • become a large brand
  • be less dependent on insurers
  • have new revenue streams
  • be worth a more if you sell it
  • be able to run well without you so you can take some time off
  • enjoy World's Best Practise efficiency
  • have very few errors/rework

We are able to do great things for both small and large business: from small shops, to big facilities and up to very large, multi-site and national chain organisations.

Every week that goes by without using our systems is costing you thousands of dollars of lost productivity...literally. It is definitely possible to attain wealth in the automotive industry today, but only for those that do everything the right way. We can make the right things happen for you.

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LOBBYING, PRESENTATIONS, BIDS AND TENDERS

Many important outcomes are dependent on building a case over a sustained period or in submitting a document, video or giving a live presentation at a certain date. Often, there is much at stake and all is riding on the ability to produce an amazing document, the ability to provide an innovative solution that conforms to stringent specifications, the ability to give a stunning speech, write a sales proposal or any of many other type of submission that must strongly and competitively convince.

The Business Firm is highly experienced in the preparation of such projects, having produced submissions for businesses seeking commercial outcomes, for non-profits seeking grants, for industry groups seeking legislative change, for patient groups seeking medical support, for community & sports groups seeking sponsorship or funding and for government or syndicates seeking to right to hold an event. The Business Firm creates presentations for clients that want to make an impression. Organisations often need to get their message across in an impactful and relevant manner. It may be to sell to a buyer, to showcase to a potential investor, to gain a sponsor, to put your case to government, to launch a product, to inspire or motivate, to demonstrate a product, to give a lecture, to give training or instruction, to arouse interest in a cause, to persuade people of your view or to lead a group through a process. Regardless of your aim, the presentation must grab your audience's attention, it must be professional and above all, it must produce the outcome you want to achieve.

We have enormous experience producing engaging and effective presentations in a variety of formats for clients from all industries, worldwide. We help you right from the start, to define your target audience and your desired outcome. We then develop the most appropriate storyline to ensure your audience is progressed logically through the presentation in a manner that produces belief and confidence in your message and results in the attitudinal shift you intended in your audience. We build a case for their rational and emotional involvement and include the appropriate call to action to trigger a sale, sponsorship, vote or whichever behaviour you direct them toward.

Presentations can be any combination of: spoken, audio recordings, video, PowerPoint slides, visuals, websites, physical props, transparencies, white/blackboards, flipcharts, graphs, statistics, paper handouts, booklets, live music, celebrity & guest appearances, Q&A, panel of experts, industry endorsements, live audience games, iPad distributed content, quizzes, live demonstrations, point-of-sale materials, apps for smart phones, public display kiosks (e.g. large, touchscreen directories in shopping malls and government buildings) and any other creative method that adds weight and impact to the audience.

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INTERNATIONAL TRADE

The Business Firm represents international companies wishing to access the lucrative Australian and New Zealand markets. We also assist Australian companies develop an export strategy, helping them access markets outside Australia. Our clients come from Australia, New Zealand, the United States, the United Kingdom, France, Italy, Germany, Spain, Portugal, Greece, Canada, South Africa, Liberia, Malaysia, India, China, Vietnam, Indonesia and Papua New Guinea.

We are able to create business strategy that suits different economies and socio-political environemnts; and marketing that is culturally appropriate, to maximise success and minimise risks.

If your business is ready to explore entering Australia, we encourage you to please contact us to arrange an initial, free Skype consult that carries no obligation for you. Note that we are able to accommodate calls in English and Italian and that free consults are conducted during Central Australian business hours. North American companies should click here.

For Australian organisations that want to do business overseas, we welcome you to discuss your plans with us either in person or by phone, at no cost or obligation, so we can determine for you the best way forward towards your international success.

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BUSINESS PLANNING

Our business consultants will take the time to properly understand your business, your industry and your objectives. We will combine the latest practises of your sector, the most current economic trends and our strategic expertise to give you a clear, strategic plan that will take your business from where it is now, to where you want it to be. Strategic emphasis is placed on competitive advantage, on growing revenue, of increasing profitability and in decreasing risks. Documentation we create for you is comprehensive and easy to follow - like an operations manual. Moreover, we don't just hand you a document and leave you to your own devices, we stay with you and support you in it's implementation to ensure it is succesfully rolled out. We are with you, every step of the way. We equip you with game-changing attributes that result in greater market power.

We will create you a business plan that illuminates a clear course to lead your organisation to whatever commercial destination you tell us you desire - even if you want to 10x your business. In fact, your new business plan will be the single-most important (and lucrative) investment that your organisation can make. That's why banks, investors and lenders require applicants have a professionally produced business plan prior to submission for funding. The creation of this document is what we provide for you.

Business planning applies to all organisations: commercial businesses that want growth, non-profits that want to build their capacity to help others or extend influence, educational institutions that endeavour to empower people with knowledge, sporting clubs that want to improve facilities and attract sponsorships, industry groups that want to look after members and regain control of or improve their industry and government agencies or local councils that wish to deliver greater services to its community. All business plans are best combined with expert marketing strategy (see next section) to achieve synergistic outcomes.

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eLEARNING & TRAINING

The Business Firm has long been a supplier of high quality training, eLearning development services and other educational products. We have provided a wide range of business-related topics as training presentations to businesses, to boards, to educators, to non-profits and to government. We can deliver content in person, by video conference, as printed textbooks, as webinars, as eBooks and also in the form of web-based, highly interactive eLearning modules and Learning Management Systems. We can create game-based learning, apps for iOS, Mac, Android and Windows and for streaming services such as YouTube. We also make content for global learning platforms such as Apple's iTunes U, iBooks, Google Play, Amazon's Kindle, Udemy, Lynda and Skillshare.

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APP DEVELOPMENT

Our software development team is able to design custom software applications, databases and eCommerce solutions. We can write in all major software languages and for all platforms, including Apple's iPhones, iPads, iPods and the Macintosh; as well as all Android devices, Windows and Linux. We also create HTML5 web apps. We submit all the apps to the appropriate Apple, Android or Microsoft store for sale and global distribution.

The Business Firm offers a full strategic marketing service that will help your app be more succesfull. Marketing can be localised into different languages to suit various target territories. For web commerce we are able to set you up with a robust ordering system and to take payments online. Contact us for an intial consult to discuss your intended project, which carries no cost or obligation to you.

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WEBSITES & eCOMMERCE

The Business Firm offers website development and eCommerce solutions. Our engineers carefully research competing sites in your industry to assess functionality and style, prior to beginning the design process. Our objective is to create a world-class web presence for your organisation that blends contemporary design, robust underlying technologies and responsiveness that automatically adjusts to the type of device and screen size the visitor uses to view your website with.

We are able to incorporate features such as online shopping, blogging pages, landing pages, contact forms, subscription opt-ins, video clips, streaming audio, interactive elements such as quizzes and the ability to caputre email addresses to build your own database.

We provide Search Engine Optimisation (SEO) on your site to ensure you appear as close to the top of the results page when people search for keywords associated with your business. We also submit your website to all the major search engines including Google, Bing, Yahoo, Duck Duck Go and Dogpile.

We leverage the power of social media platforms for our clients, creating a strong presence on FaceBook, LinkedIn, Twitter, Instagram and Flipboard. We particularly make best use of YouTube for our clients with well-produced videos that represent their brand and offering in a professional manner.

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PUBLISHING & GRAPHIC DESIGN

The Business Firm offers extensive design, print and publishing services to clients worldwide. Our creative team produces logos and branding, artwork for signs, posters and billboards, packagaing and carton design, brochures and flyers, display advertising artwork for newspapers and magazines, online advertising banners, menus, book covers and multimedia communications.

Our publishing house produces high quality publications such as magazines, yearbooks, annual reports, investor prospectus', training manuals, alamanacs and catalogues. In addition we produce comprehensive pieces such as textbooks, novels, non-fiction books, sales literature, educational syllabuses, newsletters, tenders, proposals and bid documents,

We produce artwork and publications from scratch for our clients. We also take your existing content and can improve it, repurpose it into another format (e.g. we can turn your written novel into an audio book that can then be sold on CD and as a streaming file online). In fact, we can turn any original intellectual property into many other products such as eBooks, audiobooks, online courses, video segments, interactive eLearning, games and apps.

We digitise any existing or new content into the appropriate file types for the various global publishing distribution platforms such as iTunes, iBooks, iTunes U, the Apple App Store, Google Play, Amazon Kindle, Kobo, Barnes and Noble's Nook, interactive CD ROMs, DVD movies and Udemy. Part of the service includes proofreading, document layout and print-ready artwork.

We also offer a service to people wishing to write a book, but lack the time or expertise to write it themselves. We have a number of easy and effective methods to quickly create a book with your own ideas. You give us the information as spoken notes (i.e. we ask you lots of questions and simply record your answers) and we then do all the hard work of turning that content into print-ready content that you can either make into a physical book, an eBook for online distribution or both. We can handle all the writing, proofreading, production, distribution and submission to iTunes, iBooks, Google Play, Amazon Kindle, Kobo, Nook, Audible and other sales platforms.

Our PRINT services are comprehensive, with the ability to do long print runs (where high volume and low unit cost suits) as well as short runs at lower volume or where a high degree of customisation is required (e.g. for training manuals that change yearly). We can also do print on demand, where the product is printed one unit at a time only when it is needed, eliminating all need to hold inventory. Print on demand suits perfectly an author/organisation that has multiple books/manuals primarily in digital format only (e.g. as a PDF or a Kindle eBook or Apple iBook) that are usually sold as a digital download, but are also offered in print form. When a sale/order is made for the print version, this automatically triggers us to print the quantity required (this could be one or many) and we ship it either directly to the reader or to yourself for subsequent fulfillment. There is a lot of flexibility in our print room and we can accommodate many different scenarios, so please contact us for a free, no-obligation discussion about how we can best serve your needs.

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PACKAGING, LABELS & P.O.S.

The Business Firm provides clients advice, design and printing of all manner of packaging, labelling and other point-of-sale items.

Packaging is a crucial part of a product's marketing, often being the most important thing for smaller brands that lack enormous advertising budgets. On a shelf next to competing products, your packaging allows you to make a 'critical impression' right at the moment when customers decide which item to buy. Hence, it is the primary cue your buyers use to determine whether they purchase your product or a competitor's. With professional branding, appropriate packaging and quality labelling, a product can enjoy a competitive advantage that manifests in greater sales and a higher selling price. We have been creating the very best 'critical impressions' for clients for over two decades, not only making sure they stand out and look the best, but that they meet full compliance with relevant packaging, labelling and safety regulations.

Our point-of-sale (POS) team offers both promotional and operational services for a retail, fast food, hospitality, cafe, supermarket or grocery store, warehousing, government services or informational setting. From creating exciting shop counter displays, to sales posters, to overhead menus, to touchscreen catalogues to floor displays to videos and digital kiosks, The Business Firm is able to help your organisation make the most of every customer encounter and to optimise all available space. We also supply the technological hardware, networking and software required to operate cash registers, ordering systems, EFTPOS, receipt printers, barcode scanners, touch terminals, weigh scales, CCTV security camera systems and recording devices.

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FUNDRAISING SYSTEMS

Every organisation must fund it's operations, or it will cease to exist. The Business Firm is extremely experienced in creating world's-best-practise fundraising systems for our clients. We create automated systems that simultaneously deliver all three objectives of fundraising: to raise revenue, build brand and acquire new donors. There are many fundraisng tools we custom-create for our clients. These include: securing sponsors, creating a regular giving programme, growing memberships, creating events and functions, In-Memoriam donations, database marketing, running lotteries, social media fundraising (e.g. FaceBook, Everyday Hero etc.), bequest programmes, selling products, managing longterm capital drives to fund building works and equipment purchases, as well as cultivating philantropists for major gifts and applying to foundations and government for grants. We also help organisations commercialise their intellectual property and can build a licensing programme where companies pay for the right to use the charity's logo as an endorsement or as a supported cause. We build a solid, diversified revenue base with multiple streams including any of the above. We also build effective crowdfunding platforms that help raise funds, engage a community, build an audience (that becomes a ready-made donor base) and that can kickstart a new and positive project.

Here at The Business Firm, we work exceedingly hard to help non-profit organisations achieve the funds they need to make a significant difference to the world. Please contact us for a free, no obligation first consult to discuss how we may best help manifest your organisation's goals.

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PODCASTS & AUDIO

The Business Firm has an in-house studio team producing professional quality audio productions that can be used for podcasting, voice-overs, the narration of articles, the creation of audiobooks, lectures, radio programmes and other recordings.

If your organisation wishes to reach a global audience and share quality, authoriative content that creates a highly favourable, professional impression in your target market, then please contact us about the steps necessary to create podcasts and other audio productions. We can produce, market and distribute all technical, sound, hosting and IT aspects for your business.

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You can also listen to our own free "The Business Firm Radio Show" that airs worldwide every week, where we discuss many aspects of business, present topics related to marketing, growing your business, successful entrepreneurship, working smarter and being productive, strategic fundraising, leadership, selling online, exporting and importing, balancing business with your life...and much more. We interview top business minds around the world who share valuable insights that help develop a strong business. You can listen and subscribe to the weekly podcast by searching The Business Firm Radio Show in iTunes, Stitcher or Google Play Music. For more information on how to access podcasts see here.

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JINGLES & MUSIC PRODUCTION

Our studio produces soundtrack-quality music that is customised for your particular needs. We create jingles, theme songs, radio advertisements, community announcements, do songwriting, music composition, soundtracks for films, scoring (written notation) of melodies, intros and outros for newsfeeds and podcasts, sound effects and mood music for game developers, musical accompaniment for apps and software, as well as audio file format preparation for streaming services online.

We can create audiobook versions of existing publications or books, as well as record original music from new artists into finished albums. We then upload the final production for sale on the major online stores such as iTunes, iBooks, Google Books, Amazon's Kindle, Kobo, Audible and Barnes & Noble's Nook. We can produce CDs complete with a professinal album cover and supporting marketing materials and website.

As an integrated business services company, we have the internal resources to help you create the very best audio production, package it, prepare for internet or physical distribution, create a marketing plan for you, set up the correct sales processes, then create the appropriate mechanisms to build your fan list, encourage them to share about you with their own networks and ultimately, build a total system for you that will grow increasing sales of your media content.

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VIDEO PRODUCTION & PHOTO

The Business Firm creates custom, HD-quality video productions for clients worldwide, in multiple languages. Many different types of productions are offered: broadcast television commercials, online video (e.g. for YouTube, Vimeo, iTunesU etc.), video of specific events (e.g. sports finals, conferences, weddings etc.), corporate videos, speaker videos, educational and training videos, explainer videos for eLearning software, webinars, video clips to be used in Apps or games, sales videos, airline safety videos, short films and informercials.

Our professional photographers capture the very best images your organisation needs to create the most professional impression. Stunning photography elevates your brand from good to iconic, providing a spectacular competitive advantage to you. Full digital manipulation of images ensures that the most perfect possible 'look' is created for our clients.

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N.B: The Business Firm does not accept work from clients that produce adult or other objectionable material.

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PROFESSIONAL WRITING

The Business Firm offers a wide range of writing services to clients around the world. Our in-house writers are well versed in producing high quality copy for all purposes such as communication, persuasion, information, entertainment and proofreading. Sales copy done right can be 'gold' for your business.

Examples of work include: marketing materials, advertising text, market analysis, bids, tenders, proposals, sales letters, brochures, promotional emails, law case studies, briefs, client correspondence; works of fiction, non-fiction books, lobbying campaigns, letters to politicians, operations procedures, industry articles, technical writing, manuals, reviews, annual reports, contracts, web content, blog posts and scripts for video productions.

We also offer a service to people wishing to write a book, but lack the time or expertise to write it themselves. We have a number of easy and effective methods to quickly create a book with your own ideas. You give us the information as spoken notes (i.e. we ask you lots of questions and simply record your answers) and we then do all the hard work of turning that content into print-ready content that you can either make into a physical book, an eBook for online distribution or both. We can handle all the writing, proofreading, production, distribution and submission to iTunes, iBooks, Google Play, Amazon Kindle, Kobo, Nook, Audible and other sales platforms.

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SEMINARS & WEBINARS

The Business Firm presents live seminars on a variety of business topics, in locations such as Adelaide, Melbourne, Sydney, Brisbane, Perth, Gold Coast, Auckand, New York, San Francisco, Toronto, London, Edinburgh, Rome, Milan and Paris. Our seminars are a valuable resource for business owners, managers, board members, CEOs, government officers and teachers who wish to improve their business processes, accelerate organisational growth, learn new managerial techniques, discover world's-best marketing practise and network with other business leaders who attend. See a calendar of upcoming event here.

The Business Firm also offers a number of webinars that any person worldwide can attend virtually. These are high quality, interactive web events that attract many participants globally. The value of the content is extremely high and includes the ability to ask questions to the presenter in real time. Find upcoming webinars here.

In addition, The Business Firm has a number of online courses, eBooks and other excellent business and learning resources available here.

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SPEAKERS & PRESENTERS

The Business Firm offers speakers and presenters to organisations or media that require an expert on business topics. We are able to speak both at very large events and at small meetings, as well as give interviews in person or by video/phone. Clients that use this service use our speakers and trainers for:

  • conferences
  • industry events
  • professional development
  • corporate 'love-ins'
  • learning workshops
  • awards ceremonies
  • trade association meetings
  • board sessions
  • strategic planning sessions
  • brainstorming & facilitation
  • marketing workshops
  • response to current events/affairs/issues
  • media management/training & crisis recovery
  • sales strategy
  • product demonstrations
  • government events
  • fundraising events

Our speakers can present on a number of topics, which can be chosen singularly or a number combined. These include:

  • strategic marketing
  • fundraising
  • sponsorship
  • business planning
  • advertising
  • corporate culture
  • innovation
  • developing information products
  • online marketing
  • distrubtion and logistics
  • eCommerce
  • sales strategy and sales management
  • Lean operations
  • market research
  • successful bids and tenders
  • international trade
  • eLearning and training
  • publishing today
  • websites and apps
  • customer service
  • commercialising intellectual property
  • being a successful author
  • entrepreneurship
  • direct mail, building lists and databases
  • how advertising actually works
  • the truth about consumer behaviour

To equire about a speaker, presenter or trainer that will suit your needs, please contact us for a free, no-obligation discussion or email us.

Take a look at organisations we help.

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FOR INDUSTRY BODIES

The Business Firm has the ability to help your industry better manage the biggest challenges it faces. For example, your industry may suffer a situation that stems from an unfair market power advantage imposed on you because there are very few big buyers that continually drive your price down (e.g. 3 supermarkets to 5,000 farmers, or insurers to crash repairers etc.). Often, these few buyers use thier enormous relative market power to dictate terms to the businesses that supply that market. This almost always translates to severe strain in your business' ability to make money and subsequently, strain on the family that owns the business. Talk to us today about possible solutions. to overcoming this situation.

We are experienced in helping industry associations, guilds, employer groups and other bodies overcome or minimise these issues. Book a free, no obligation consult with one of our advisors to get some answers quickly on how to improve the market position of your industry.

A full business strategy including integrated marketing plan was created for a high-profile automotive industry body in Australia. The bold ambition of the plan lead to seismic change for that organisation in their industry. It addressed the top five concerns all businesses in that industry were facing, that resulted in a shift in the power struggle endured against an oppressive supply oligopoly. The outcome was a spectacular turn-around for those industry members (i.e. the individual business). As part of our suite of services, we also provide lobbying, pubic relations, bids preparation and tender management.

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FOR NON-PROFITS

We help charities, sporting clubs, industry associations, schools, professional bodies, unions, membership organisations and political parties. We can help with fundraising, brand building, media publicity, social media, online donations, sponsorships, governance, annual reports and commercialisation of intellectual property.

We also give presentations to Board members on strategic marketing and business development. These presentations are particularly useful to Boards prior to undertaking strategic planning as the information we share at these presentations help expand enormously the success that organisation can enjoy thereafter. Board presentations can be tailored to a specific industry or sector (e.g. health, sports, welfare, education etc.) and to any combination of topics (e.g. fundraising, public relations, sponsorships, online strategy etc.).

Our first meeting with you is free and carries no obligation. Contact us today to look at the ways we can help your non-profit succeed.

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FOR GOVERNMENT

The Business Firm supplies professional services to agencies operating at all three tiers of government: federal, state and local. Our committment is to create superior service to the people that use those government services, in an efficient and effective manner.

Popular services used by government include: eLearning, advertising (e.g. promoting locations or events), publishing, printing, strategic marketing, websites, app development, radio commercials, magazines & annual reports and the production of touchscreen information kiosks for public buildings. To begin a conversation with us about how we might be able to assist your agency, department or office deliver the services it is mandated to provide to its users, please contact us for a free, no obligation initial consultation.