The Business Firm provides clients advice, design and printing of all manner of packaging, labelling and other point-of-sale items.
Packaging is a crucial part of a product's marketing, often being the most important thing for smaller brands that lack enormous advertising budgets. On a shelf next to competing products, your packaging allows you to make a 'critical impression' right at the moment when customers decide which item to buy. Hence, it is the primary cue your buyers use to determine whether they purchase your product or a competitor's. With professional branding, appropriate packaging and quality labelling, a product can enjoy a competitive advantage that manifests in greater sales and a higher selling price. We have been creating the very best 'critical impressions' for clients for over two decades, not only making sure they stand out and look the best, but that they meet full compliance with relevant packaging, labelling and safety regulations.
Our point-of-sale (POS) team offers both promotional and operational services for a retail, fast food, hospitality, cafe, supermarket or grocery store, warehousing, government services or informational setting. From creating exciting shop counter displays, to sales posters, to overhead menus, to touchscreen catalogues to floor displays to videos and digital kiosks, The Business Firm is able to help your organisation make the most of every customer encounter and to optimise all available space. We also supply the technological hardware, networking and software required to operate cash registers, ordering systems, EFTPOS, receipt printers, barcode scanners, touch terminals, weigh scales, CCTV security camera systems and recording devices.
The Business Firm creates modern, highly effective sales and marketing campaigns to ensure your product becomes famous and the first purchase choice for your target market.
The Business Firm has an in-house video production studio that can present your product to the world in the very best possible way.
We have produced a number of excellent, informative video classes on business marketing, sales, fundraising, advertising, public relations, content marketing and many other business development topics. All of these are exceptional quality and offer empirically proven, strategic advice for business owners, managers and board directors. All videos are freely available and produced in English and Italian (Spanish and Chinese coming soon). Watch now on our YouTube Channel.
The Business Firm will train your sales staff and your customer service staff in the very best, most effecitve sales techniques that exist. Watch your sales and your customer service ranking dramatically improve quickly.
Our ultra creative graphic design team will enhance your product with slick, super-professional artwork so your marketing materials portray your product as the best-in-class, giving you the unfair advantage over your competitors.
Photography Studio Experienced in Product Photography
We It is imperative that your product is represented immaculately to the world. When people are considering your product against your competitors', they only thing they have to go on is the photo. It is crucial then that all images of your product look absolutely stunning: from the product's composition, to lighting to enhancement.
S Professional Copywriting Services
Along with beautiful photographs, potential buyers have only one other method by which to evaluation your product against competiting ones - and that is the quality of the advertisting and sales copy that accompanies that photograph. We provide professional copywriting services to product manaufacturers, wholesalers and retailers that persuade people to buy and convert leads into buyers.
Translation Services fnto English
The Business Firm creates English llanguage versions of product marketing, technical and support materials.