We teach your sales reps and customer service staff how buyers actually think, so they can sell in the most natural, powerful and effective way.

This is the only sales training your business will ever need.



Sales is the life-blood of all organisations - including non-profits and government (in which case 'buyers' are simply referred to as users, members, ratepayers, patients, community etc. and 'sales' are instead called service provisions, memberships, subscribers, voters etc.). Nothing happens until a sale takes place - as it is the unit wherein value is exchanged from one to another. Simply put, whether made by sales people, websites or vending machines; sales are really the entire point of any organisation as it is the mechanism by which we all participate in the economy. Sales therefore, are the most important activity that exists in any commercial or non-commercial concern. You want to ensure that you are doing sales better, more efficiently and in greater volumes than your competitors are, or else you will lose your buyers very quickly and with them, the viability of your organisation. Sales are the frontline in your particular competitive field, so your game is either won or lost here. Yes, you need to be very good at sales.

Unfortunately, sales are for almost all businesses, the most expensive part of its operations. It is imperative therefore, that your sales staff (whom represent both your biggest asset and your biggest expense) out-perform the rest of your industry. The Business Firm helps you achieve world's best practise in sales in three complementary ways: firstly, by creating a strategic sales plan customised to your industry that is integrated with your marketing and business plans; and secondly, by providing super-effective sales technique training to your entire sales force so they are better than your competitors' sales teams; and thirdly, we deliver good, basic sales and customer service training to the rest of your staff to ensure your entire organisation is customer-driven and that your clients only ever experience a unified, knowledgable and helpful organisation, regardless who serves them. Superior sales technique, an entire staff that is aligned toward customer satisfaction and having the right product that offers just what customers need, in a manner that is easy and enjoyable to buy...will ensure they buy again when it is time.

"We ensure the efforts and money you invest in your sales reps and customer service staff returns to you the highest possible financial rewards".

We invite you to request a free discussion with one of our business consultants who will provide you an initial videoconference by Skype (or a phone call), to discuss how our training will help your business become a super performing sales organisation. This initial meeting carries no obligation to your business nor does it carry any charge. We are experienced in sales training for almost every sector of the Australian economy, including automotive, agriculture, industrial, retail, education, wholesales, B2B. hospitality, publishing, legal, financial services, IT, health and general commercial. We are well positioned to help your business' sales improve significantly.




The Business Firm prepares high quality, strategic marketing plans for businesses that will greatly grow your brand - which makes it easier for your sales team to sell. Marketing strategy we create gives you significant increases in sales, increases in profit margins and substantial growth of your brand.

Our marketing services also include all the things that will support your sales efforts - the things that will make it easier for your sales teams to find and convert new leads into buyers. Some of these sales support services include:

  • advertising (see)
  • sales & explainer videos (see)
  • website design optimised for sales (see)
  • SEO that generates leads (see)
  • proposals and sales presentations (see)
  • graphic design, print & publish (see)
  • professional photography (see)
  • exporting to overseas markets (see)
  • YouTube and social media (see)
  • Point of Sale (POS) signage and in-store merchandising displays (see)

The Business Firm is a high end marketing and sales consultancy, offering the full suite of services across all seven parts of the extended marketing mix.

We can help you with all aspects of marketing: starting from sound market research that reveals what buyers actually need; to product development that allows you to create an offering that matches those needs; to correct pricing strucutres; to the full breadth of promotions.

There is no cost or obligation to get some preliminary advice from us. We're here to serve you.

Book a Free 30 Minute Marketing Consult



The Business Firm assists Australian companies wishing to access overseas markets such as the U.S., Canada, China, India, Europe and Africa.

We are able to create business strategy that suits different economies and socio-political environemnts; and marketing that is culturally appropriate to that market, to maximise success and minimise business risks for exporters..

If your business is ready to explore exporting, we encourage you to please contact us to arrange an initial, free Skype consult that carries no obligation for you. Note that we are able to accommodate calls in English and Italian and that all consults are conducted during Central Australian business hours.

Almost any existing businesses that is already doing well in their domestic market is leaving extraordinary money on the table every month by not pursing an export strategy. Most of the buyers after all, are outside Australia. By conducting prelimanary market research for your company, we can determine for you how to make your current offering spectacularly more attractive to buyers in foreign markets; and so dramatically increase your chances of export success and your global market share. And if you are already participating in a foreign market, we can conduct research for you that returns information about your brand and how it is perceived in that market.

Free information about this



We have produced a number of excellent, informative video classes on business marketing, sales, fundraising, advertising, public relations, content marketing and many other business development topics. All of these are exceptional quality and offer empirically proven, strategic advice for business owners, managers and board directors. All videos are freely available and produced in English and Italian (Spanish and Chinese coming soon). Watch now on our YouTube Channel.



Integrated marketing services including:

  • Business planning
  • Advertising & PR
  • Strategic marketing
  • Market research
  • Sales management
  • Media production
  • Online Broadcasting
  • Tenders, bids & proposals
  • eLearning & training
  • Product development
  • Website & eCommerce
  • International trade

We also provides public relations services, including preparing press releases, strategies for attaining free media publicity, investor prospecus, anuual reports, government relations, creating effective sales letters, trade shows, product launches and writing appropriate messages for different stakeholders. Explore the full suite of services offered.




We create fully integrated advertising campaigns that ensure our clients gain maximum return on investments. We design advertising that cuts through and gets attention in a saturated market and we know how to programme media buys so you do not pay for needless space/airtime that does not provide returns. We understand consumer psychology and we understand the science behind how advertising actually works. We deal with all types of advertising including: magazines, newspapers, radio, television, YouTube and online videos, web ads, billboards, bus shelters, yellow pages, outdoor signs, signage for buildings, stickers, brochures, pamphlets, sales letters and social media adss

Free information about this



Free Business Advisory Service Launched
We have just launched a new free service to help business owners access professional advice to accelerate growth of their business. Book a free 30 minute appointment with a business consultant for free business advice.


Sales & Marketing Podcast
Listen to our weekly Podcast for high quality advice, news and discussion about business success. We answer questions posed by our listeners around the world. Look in iTunes or Stitcher for the podcast called The Busines Firm and subscribe. This is one of the best business podcasts in the world.



Translation Services from Italian to English
The Business Firm offers high quality translation of Italian text, audio and video, into perfect English. All English translations are made by native English speakers with full proficiency of the Italian language and of Italian culture.






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