Podcasting is the new broadcasting. Podcsating has absolutely exploded in popularity worldwide, now a global phenomenon and the new way the world consumes audio and video.
Podcasts are replacing radio as the preferred method for getting your favourite audio programme. Podcasts are very specific, allowing people to listen to in-depth information about niche interests. In this way, radio cannot ever compete with podcasting in respect to how tailored audio content can be for listeners, hence podcasting is now used as a primary method for reaching new audiences and engaging potential buyers in your market.
Podcasts are also incredibly convenient, allowing listeners to download or stream episodes at any time, ready for consumption. This means you can listen to podcast shows whenever you want - not just when the radio has scheduled it.
Podcast production can be very complicated, particularly if you want yoru podcast to sound professional. The Business Firm provides a full recording studio; complete with digital editing suite, background music, theme jingle and mixing to correct specifications.
If your organisation wishes to reach a global audience and share quality, authoriative content that creates a highly favourable, professional impression in your target market, then please contact us about the steps necessary to create podcasts
We can also distribute your podcast episodes for you, managing the entire process from planning to submission to iTunes to promotion.
Your business or non-profit can take advantage of this fantastic audio medium of podcasting. Contact us for a free, no-obligation discussion about how you can best make the most of podcasting.
The Business Firm is a high end marketing and sales consultancy, highly experienced in promoting podcast shows and driving massive audience growth to your podcast. We use all types of digital marketing to build listenership of every episode
We have produced a number of excellent, informative video classes on business marketing, sales, fundraising, advertising, public relations, content marketing and many other business development topics that are of interest to podcasters. Watch now on our YouTube Channel.
Podcasts don't just have to be audio only. Video podcasts are becoming increasingly popular as a way to distribute your video content worldwide for personal consumption by an interested and engaged audience. You can build a large video subscriber base in a way that is not possible on YouTube. Video podcasts are one of the most powerful way to build brand equity and trust, quickly and cost-effectively. The Business Firm has a full video production studio that produces video content for businesses, non-profits and government, which is then distributed globally via the world's biggest podcast directories such as iTunes, Stitcher, iHeart Radio, TuneIn, Spotify and Google Podcasts.
The Business Firm Podcast
For an example of how powerful podcasting is and to sample the high quality of our audio podcasting and video podcasting services, listen to our weekly Podcast on marketing